- How can vegetation add value to small and medium-sized enterprises (SME)?
- How do SMEs located in urban environment evaluate their surrounding vegetation?
- Does the presence of trees and flower boxes lead to more clients and higher expenditures?
- What can municipalities do to make their shopping centres and business parks more attractive?
It is no longer self-evident that 'green' in the urban environment is developed and managed by governments. Increasingly, responsibilities, also for 'green', will be shared by government with citizens and businesses. Currently, these parties are expected to take initiatives both individually and collectively. However, few companies in the city actively invest in 'green'. The GreenValueGuidance offers convincing arguments and practical guidelines for determining the added value of 'green'.
- For gaining ideas for a more attractive business climate in the city or village.
- For governing process support on what 'green' can do and how and with whom to cooperate.
The GreenValueGuidance provides insight into the dynamic process of earning opportunities and ensuing social services, profit-making parties and revenue models. It supports stakeholders in collaborating for the sustainable development and maintenance of 'green space'.
Read the report (in Dutch) or contact Marijke Dijkshoorn
